Orange, one of the most recognized brands in the field of guitar and bass amplification, turns 51 next month. The company, who endorse such greats in the world of bass as Geddy Lee (Rush), Steve Harris (Iron Maiden, British Lion), John McVie (Fleetwood Mac), Glenn Hughes (solo, Black Country Communion, ex-Deep Purple), John Leven (Europe), Troy Sanders (Mastodon), Sergio Vega (Deftones, Quicksand), and Tom Petersson (Cheap Trick), invite you all to stop by their newly launched timeline history page.
Orange Buggy (source: Orange)
“Everything you ever wanted to know about Orange Amplification which started in September 1968 and its unique heritage is now available on the newly launched orangeamps.com/history page.
Explore the company’s rich and colourful fifty year history with an interactive timeline that takes readers through Oranges successes, achievements and milestone events. The vibrant, candid and engaging articles combine with archive images to bring the whole company history to life.
Did you know that in the beginning Orange started a successful record label, opened a shop, built Orange recording studios, Orange publishing, Orange Hire and an Orange Booking Agency? They even made Beach Buggies, one of which they kept and used for promotional purposes. Fascinating facts about all these activities and more are detailed in the Orange History alongside vintage pictures which really give a feel of the exciting times in which Orange was born.
For sound aficionados the Orange History offers loads of interesting information about how the distinctive Orange sound was shaped and developed in 1969, including how a Harley Street hearing specialist solved a mystery!
Stevie Wonder (source: Orange)
During the early years many famous musicians would visit and hang out in the Orange Shop, and many used Orange amps and speakers. The Orange History is packed with charming snippets and rarely seen images of the who’s who of rock and roll including rare pictures of Jimmy Page, Eric Clapton, Stevie Wonder, Fleetwood Mac, Frank Zapper, Paul Kosoff and loads more.
Over the decades the brand has seen the launch of many new, innovative and revolutionary products and has grown exponentially into a global amplification company, receiving many awards and accolades, including a record three Queens Awards for Export and Innovation. The company’s many achievements are listed chronologically on the Orange History page giving an insight into its continuing success.
The new page makes for intriguing reading, not least because it clearly illustrates the company’s forward looking perspective and the use of ‘future’ technology. CEO and Founder, Cliff Cooper’s favorite mantra has always been ‘what’s new and what’s next?’. The Orange brand will always be about the sound of the sound, high quality products with durability and its successes continuing to point the way ahead.”
To find out more about Orange Amplification please go to https://orangeamps.com/history